OSEYS: Digitizing the network of franchised business optimization consultants
Results
%
Franchisee conversion rate
%
Saves management time for franchisees
%
Organic website traffic
Expertise
Website
SEO
SEA
Information system
CRM integration
Marketing automation
Data analysis and reporting
The company and the challenge
The aim was twofold: firstly, to improve operational efficiency internally, and secondly, to optimize relations with customers and franchisees. This multidisciplinary project was an opportunity for EXOCORP to demonstrate its global vision and commitment to return on investment, values we hold dear.
Strategy
To tackle this complex project, we adopted an integrated strategy that drew on the multidisciplinary expertise of our team at EXOCORP. We started with an in-depth analysis of OSEYS’ specific needs and challenges, and then developed a tailor-made action plan. This approach enabled us to target the key areas requiring intervention, from overhauling the information system to optimizing the customer and franchisee journey. Each action has been designed to align with the project’s overall objectives, ensuring coherent and effective implementation.
Actions implemented
Complete overhaul of the information system, with integration of Pipedrive CRM, to optimize customer and franchisee relations.
Website redesign with SEO acquisition strategy
Setting up a chatbot and writing scenarios
Creation of a Pipedrive email signature in HTML format in line with the website identity
Improved franchisee pathway with automated recruitment process
Implementation of a Marketing Automation process for franchisee recruitment and end-customer prospecting
Action on social networks to improve brand image and presence
Implementation of business management dashboards
Implementation of a CRM-integrated newsletter system (in progress)
Conclusion
After four years of close collaboration with OSEYS, the results speak for themselves and perfectly illustrate the effectiveness of our multidisciplinary approach at EXOCORP. We succeeded in increasing the conversion rate of our franchisees by 35%, which had a direct impact on the network’s profitability. What’s more, thanks to the automation of management processes, OSEYS has saved 40% of its franchisee management time, enabling the team to concentrate on higher value-added tasks. Finally, our SEO acquisition strategy boosted the website’s organic traffic by 20%, reinforcing the brand’s visibility and appeal.
These results demonstrate not only our expertise in various key digital areas, but also our commitment to return on investment for our customers. If you’re interested in similar results for your business, don’t hesitate to make an appointment with us to discuss how EXOCORP can help you achieve your goals.
Jean-Claude Grégoire
Co-Managing Director – OSEYS
Complete overhaul of the information system with integration of Pipedrive CRM to optimize customer and franchisee relations
Read more
Website redesign with SEO acquisition strategy
Read more
Setting up a chatbot and writing scenarios
Read more
Creating a Pipedrive email signature in HTML format
Read more
Improved franchisee pathway with automated recruitment process
Read more
Implementation of a Marketing Automation process for franchisee recruitment and end-customer prospecting
Read more
Other achievements
BERNOLLIN
ONLYKART
ACOPLAN
Become France’s leading mobile wall operator
ABAC
RECOM
OSEYS
Developing a national franchise network
