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OSEYS: Digitizing the network of franchised business optimization consultants

Results

%

Franchisee conversion rate

%

Saves management time for franchisees

%

Organic website traffic

  1. Home
  2. Achievements & ROI
  3. Developing the OSEYS franchise network

Expertise

5

Website

5

SEO

5

SEA

5

Information system

5

CRM integration

5

Marketing automation

5

Data analysis and reporting

The company and the challenge

The aim was twofold: firstly, to improve operational efficiency internally, and secondly, to optimize relations with customers and franchisees. This multidisciplinary project was an opportunity for EXOCORP to demonstrate its global vision and commitment to return on investment, values we hold dear.

Strategy

To tackle this complex project, we adopted an integrated strategy that drew on the multidisciplinary expertise of our team at EXOCORP. We started with an in-depth analysis of OSEYS’ specific needs and challenges, and then developed a tailor-made action plan. This approach enabled us to target the key areas requiring intervention, from overhauling the information system to optimizing the customer and franchisee journey. Each action has been designed to align with the project’s overall objectives, ensuring coherent and effective implementation.

Actions implemented

5

Complete overhaul of the information system, with integration of Pipedrive CRM, to optimize customer and franchisee relations.

5

Website redesign with SEO acquisition strategy

5

Setting up a chatbot and writing scenarios

5

Creation of a Pipedrive email signature in HTML format in line with the website identity

5

Improved franchisee pathway with automated recruitment process

5

Implementation of a Marketing Automation process for franchisee recruitment and end-customer prospecting

5

Action on social networks to improve brand image and presence

5

Implementation of business management dashboards

5

Implementation of a CRM-integrated newsletter system (in progress)

Conclusion

After four years of close collaboration with OSEYS, the results speak for themselves and perfectly illustrate the effectiveness of our multidisciplinary approach at EXOCORP. We succeeded in increasing the conversion rate of our franchisees by 35%, which had a direct impact on the network’s profitability. What’s more, thanks to the automation of management processes, OSEYS has saved 40% of its franchisee management time, enabling the team to concentrate on higher value-added tasks. Finally, our SEO acquisition strategy boosted the website’s organic traffic by 20%, reinforcing the brand’s visibility and appeal.

These results demonstrate not only our expertise in various key digital areas, but also our commitment to return on investment for our customers. If you’re interested in similar results for your business, don’t hesitate to make an appointment with us to discuss how EXOCORP can help you achieve your goals.

“Since working with EXOCORP, we’ve seen significant improvement in almost every aspect of our business. Their expertise in web development, SEO and marketing automation has been a real catalyst for our growth.”

Jean-Claude Grégoire

Co-Managing Director – OSEYS

Other achievements

BERNOLLIN

Drive to Store and Digitalization: the double revolution in high-end kitchens

 

ONLYKART

Sales optimization and online visibility: the challenge facing multi-activity leisure complexes

 

ACOPLAN

Become France’s leading mobile wall operator

 

ABAC

Digital transformation and added value: how to stand out in France’s industrial mechanics and microelectronics sectors

 

RECOM

Revolutionizing outsourced B2B sales prospecting

 

OSEYS

Developing a national franchise network