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Measuring the performance of your digital strategy

Key performance indicators

Understanding your KPIs for a successful strategy

In the digital world, knowing your key performance indicators (KPIs) is crucial to tracking the success of your strategy. EXOCORP helps you identify those specific KPIs that reflect your business objectives. Whether it’s conversion rates, user engagement, customer retention or sales conversion rates, we’ll analyze your needs to define the relevant metrics, and make sure you can access them whenever and wherever you want.

Real-time dashboards

Real-time dashboards for total control

In an age of rapid change, real-time dashboards are indispensable. EXOCORP can set up customized dashboards for you, enabling you to monitor your KPIs at any time, giving you a clear, instant view of your performance. This proactive approach enables you to act quickly and make informed decisions. Examples of key indicators we provide to our customers :


The performance and profitability of each acquisition channel


Conversion rate on their website


The transformation rate of their sales force


Average shopping basket by type of project and type of customer


Sales cycle by project and customer type

Strengthen the connection with your customers

Measure the ROI of each of your acquisition channels

Knowing how your various acquisition channels are performing is vital to optimizing your investments. EXOCORP helps you measure the ROI of every channel, whether SEO, SEA, Social Selling or other means. This granular analysis enables you to allocate your resources efficiently, investing in the most successful channels.

Optimizing digital performance

Unifying analytics and CRM: an overview for a successful strategy

Linking website analytics and CRM data in a single dashboard is essential for measuring the performance of a digital strategy. This integration provides a coherent, unified overview that aligns customer interactions on digital platforms with the information contained in the CRM. By combining this data, companies can gain deeper, personalized insights into customer behavior, their buying journey, and how they interact with the brand at different touchpoints. This enables more accurate, real-time analysis of marketing campaigns, a better understanding of conversion rates, and the ability to quickly identify areas for improvement. By unifying these sources of information, companies can quickly adjust their strategy, optimize customer engagement and, ultimately, improve the ROI of their digital initiatives. The integrated dashboard thus becomes a powerful tool for informed decision-making and agile implementation of digital strategy.

“With EXOCORP, we were able to understand our KPIs and improve our ROI. An indispensable partner!”

Eliane Rakotonoel

Manager – ELITAX

Frequently asked questions

We’ve compiled a list of questions frequently asked by our customers and partners. If you can’t find the answer to your question here, please contact us directly. We’re always here to help.

What are KPIs and why are they important in digital strategy?

A KPI (Key Performance Indicator) is a quantifiable measure used to assess the success of a particular aspect of the business. In digital strategy, KPIs enable the effectiveness of web campaigns and other actions carried out by sales reps to be tracked in the CRM, providing a clear understanding of what’s working and where there’s room for improvement.

How can real-time dashboards help my business?

Real-time dashboards provide you with instant information on your KPIs, enabling you to react quickly to changes and adjust your strategy accordingly. This leads to more agile and informed decision-making.

Can I customize the indicators I want to track with EXOCORP?

Yes, EXOCORP offers customized solutions that enable you to select and track indicators specific to your objectives and needs. Our experts will work with you to ensure that the most relevant measures are followed.

How can I measure the ROI of my various acquisition channels?

With EXOCORP, you can measure the ROI of each acquisition channel, such as SEO, SEA, social networks and so on. Our detailed tools and analyses help you understand how each channel contributes to your overall objectives, enabling you to optimize your investments.

Is digital performance analysis suitable for all types of company?

Yes, digital performance analysis is adaptable and can benefit all sizes and types of business. At EXOCORP, we tailor our approach to meet your specific needs, whether you’re a small local company or a large international corporation.

How do I start working with EXOCORP on digital performance measurement?

Getting started with EXOCORP is easy. You can contact us via the contact form on our website or call us directly. You can also arrange an appointment directly, at a time that suits you, by clicking on this link. One of our experts will discuss your needs with you and explain how we can help you measure and optimize the performance of your digital strategy.