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Revolutionize B2B sales prospecting with RECOM

Results

More website traffic in 18 months

%

in annual sales

1 invested in SEO generates €27 in sales

  1. Home
  2. Achievements & ROI
  3. Digitalizing B2B sales prospecting with RECOM

Expertise

5

Information system

5

CRM

5

Automation

5

Website

5

SEO

5

SEA

5

UX

5

Social Selling

5

Video

The company and the challenge

RECOM, a recognized specialist in outsourced B2B sales prospecting, called on EXOCORP to integrate modern tools and new working methods into its own sales approach. Aware of the opportunities offered by new technologies and convinced of their transformative potential, RECOM, in collaboration with EXOCORP, embarked on a global digital transformation. This overhaul not only affected the company’s entire information system, but also its customer prospecting methods, giving them enhanced performance and greater added value.

Strategy

The implementation of a comprehensive and targeted strategy for RECOM was at the heart of our collaboration. By identifying specific needs in outsourced B2B sales prospecting, we launched a series of integrated actions. These actions have helped forge a coherent, high-performance sales approach, affirming RECOM’s position as market leader.

Actions implemented

5

Complete overhaul of the company's information system to boost sales performance and productivity

5

Optimizing the customer journey: creating a memorable customer experience

5

Creation of a new visual identity for RECOM: impact on brand image and employer appeal

5

Website redesign with SEO acquisition strategy

5

Automated generation of sales proposals and contracts with electronic signature integration

5

Automatic retrieval of CRM information to automatically generate daily reports for customers

5

Writing content and producing short videos to boost SEO and improve conversion

5

Implementation of business management dashboards

Conclusion

RECOM has seen a spectacular +40% increase in sales every year, and an eightfold increase in traffic to its site in 18 months. Every euro invested in SEO generated €27 in sales. We helped RECOM buy out its main competitor, and the company is now the French leader in outsourced B2B prospecting.

“The partnership with EXOCORP has been a catalyst for our growth. They have reinvented the way we work, which has had a direct impact on our sales.”

Jean Michel Berjaud

Manager – RECOM

Other achievements

BERNOLLIN

Drive to Store and Digitalization: the double revolution in high-end kitchens

 

ONLYKART

Sales optimization and online visibility: the challenge facing multi-activity leisure complexes

 

ACOPLAN

Become France’s leading mobile wall operator

 

ABAC

Digital transformation and added value: how to stand out in France’s industrial mechanics and microelectronics sectors

 

RECOM

Revolutionizing outsourced B2B sales prospecting

 

OSEYS

Developing a national franchise network