Revolutionize B2B sales prospecting with RECOM

By assessing the company’s specific needs and identifying areas for improvement, he implemented an integrated suite of tools, including a tailored CRM, prospecting tools and other software solutions. This transformation has enabled us to streamline information flows, optimize business processes and automate repetitive tasks. The result was a marked improvement in efficiency and a greater ability to respond quickly to market opportunities, underlining Michaël ‘s key role in improving the company’s performance.

This methodical approach involves mapping the entire customer journey, from the first interaction to the final purchase, including all intermediate stages. By creating this map, Michael was able to identify key touch points, opportunities and potential obstacles in the company’s customer journey. This has led to a deeper understanding of customer needs and expectations at every stage of the process. The benefit to the company of carrying out this work lies in its ability to align services and products more closely with customer needs, improve customer satisfaction, and ultimately increase conversion and loyalty rates. Michaël ‘s work has been essential in placing the customer at the heart of the company’s strategy, fostering a more coherent and engaging experience.

He created an innovative and memorable logo, and developed a comprehensive graphic charter. The logo, a true reflection of RECOM’s soul, and the graphic charter, which defines essential visual elements such as colors, fonts and images, ensure uniformity across all communication channels. Thanks to Frédéric Rossi‘s expertise, not only has RECOM’s image been reinvigorated, but its credibility and appeal have also been strengthened with customers, partners and future employees. This transformation has also had a beneficial effect on RECOM’s employer brand, making it more attractive to quality talent. In short, Frédéric Rossi has enabled RECOM to stand out in a competitive environment while effectively conveying its values and vision, consolidating a more solid and coherent market presence.

The company is such a forerunner in its field that it has even had to adopt innovative terms coined by Michaël, such as “micro emailling”, testifying to the originality and creativity of its working methods. Alongside the graphic redesign of the website, he worked on the marketing copywriting of its content, carefully choosing words and tone to reflect the company’s unique identity. The choice of a modern design, combining both the professional and the casual, was essential in positioning RECOM as a dynamic and innovative company. Michaël was able to strike the right balance between these two aspects, creating content that spoke directly to RECOM’s target audience while maintaining an elegant, serious appearance. This combination of graphic redesign and marketing copywriting helped improve the company’s brand image and increase the effectiveness of its sales prospecting.

Specializing in Onsite SEO, he carried out a meticulous needs analysis and optimized the site’s keywords and internal content. Offsite SEO expert Florent took over to reinforce this strategy. He focused on improving backlinks and creating quality external content. Thanks to this harmonious collaboration and their rigorous working methods, they have succeeded in establishing a robust and consistent online presence for RECOM. The results are breathtaking: an eight-fold increase in traffic in 18 months and a €27 return on investment for every euro spent. This outstanding performance illustrates not only the effectiveness of Michael C and Florent‘s joint SEO strategy, but also their ability to transform an investment into genuine growth opportunities for the company.

Not only has this tool eliminated laborious manual tasks, it has also halved the time between sending the sales proposal and the customer’s signature. By retrieving the necessary information automatically, it has made the process more efficient, improving the company’s professional image and increasing the conversion rate. The ability to sign electronically has facilitated the customer experience, contributing to a faster, more tailored response to market needs, while fitting in perfectly with the company’s overall strategy.

In addition to the automation, which freed up 5 hours of manual work per day, he took the opportunity of this transformation to redesign the document graphically. This redesign, in line with the company’s new visual identity, is part of a global initiative to improve RECOM’s image. The new design not only contributes to faster reporting, but also reinforces brand consistency and customer appeal, providing information in a visually appealing and professional format.

Julien Giraud, in charge of video production, created short but impactful sequences designed to captivate visitors and give them an engaging insight into the services offered by RECOM. These videos served as the cornerstone of our digital campaign. Their effectiveness was enhanced by the addition of carefully optimized written content, a task handled by Florent as part of the SEO strategy. Thanks to this collaboration, and above all to Julien’s video talent, RECOM not only increased its visibility, but also became more attractive to potential customers, by offering a complete and engaging user experience.