ACOPLAN: Becoming the leader in mobile wall solutions in France
Results
Positioned keywords, including the main ones in first position
More website traffic in 24 months
%
in annual sales
Expertise
Information system
CRM
Automation
Specific development
Website
SEO
SEA
Marketing Automation
Motion Design
The company and the challenge
ACOPLAN, an expert in the production and installation of custom-built movable walls, had set itself the goal of digitizing the company. This transformation aims to eliminate the silos between departments, optimize flow management, boost sales performance and use digital as a lever to increase sales.
Strategy
We began by completely overhauling the company’s information system, with the aim of decompartmentalizing departments and optimizing flow management. Next, we redesigned her website, integrating an SEO and SEA acquisition strategy to improve visibility and engagement. In addition, we created motion design videos, carefully crafted to enhance the company’s image. These eye-catching visuals not only enhance the website, but are also powerful sales aids used by our sales staff during their meetings, reinforcing the coherence and effectiveness of our overall approach.
Actions implemented
Complete overhaul of the information system
Website redesign with SEO and SEA acquisition strategy
Automated online quote generation
Setting up dashboards
Production of motion design product demonstration videos
Conclusion
ACOPLAN recorded impressive growth of +18% in its first year, followed by +40% in subsequent years. Website traffic increased 3-fold in 24 months, with a strong presence on relevant keywords.
The project with ACOPLAN is a perfect illustration of how EXOCORP can transform your business by harnessing the latest technologies and the best strategies.
Hubert Mangin
Manager – ACOPLAN
Overhaul of information system with implementation of Pipedrive CRM
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He implemented Pipedrive CRM, creating a central hub for all customer interactions, and ensuring unified visibility. By creating a quotation generation tool connected directly to the CRM, Michael has automated this key process, saving time and reducing errors. It has also set up a system for automatically generating and sending emails and documents, further streamlining operations. All these improvements, carried out by Michael, have transformed the way the company communicates with its customers, bringing unprecedented agility and responsiveness.
Website redesign
ACOPLAN movable walls are not simply interior design elements; they embody flexibility and help shape the design of spaces. It’s this essence that Michael has sought to translate into the ACOPLAN website.
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He created a streamlined design, where the elegance of fine typography blends with the meticulous technical mastery of the company. The lightness of this typography underlines not only the ease of use, but also the versatility that distinguishes ACOPLAN movable walls.
SEO: Website traffic growth
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Our aim was to improve ACOPLAN’s visibility in key areas of their business. The results speak for themselves: in the space of 24 months, traffic to the site tripled, and we positioned 634 specific keywords, with notable rankings such as “mobile partition” and “removable glass partition” in first position. These actions not only strengthened ACOPLAN’s online presence, but also contributed to a tangible increase in sales.
Geolocation-based ATS strategy
Éric K orchestrated an ingenious SEA strategy for ACOPLAN, integrating the geographical dimension of the company’s sales force.
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This approach enabled the company to target and focus advertising campaigns on specific regions, in alignment with ACOPLAN’s local needs and objectives. By creating ads and landing pages tailored to geographical areas, Eric K was able to generate more relevant traffic and optimize conversion rates in each target region. This geolocation strategy not only amplified ACOPLAN’s visibility in key areas, but also facilitated a more coherent and intuitive customer journey, turning visitors into customers. Eric K ‘s regionalized approach helped maximize the effectiveness of advertising investments, converting marketing efforts into tangible revenue growth at the local level.
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Production of product videos on the uses and usefulness of the mobile wall in motion design, with realistic rendering
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The video is shot in sequence, a technique that creates a more powerful and immersive effect. In the space of a minute, this visual realization showcases the various options and reveals the sophisticated technicality of the products, giving the viewer a clear and engaging understanding of what the company has to offer.
Other achievements
BERNOLLIN
ONLYKART
ACOPLAN
Become France’s leading mobile wall operator
ABAC
RECOM
OSEYS
Developing a national franchise network
