Drive to Store and Digitalisation: the double revolution in high-end kitchens CUISINES BERNOLLIN

Their initial objective was to align the site’s design and content with the company’s values and identity. Michael Colombet, onsite SEO expert, then worked on the internal optimization of the site to reinforce the brand image. Secondly, Florent, an offsite SEO specialist, was called in to develop and deploy a robust SEO acquisition strategy focusing on external traffic.

The aim was twofold: not only to solidify the CUISINES BERNOLLIN brand image, but also to generate qualified traffic with a view to conversions into loyal customers. Thanks to Florent‘s expertise, the offsite SEO strategy was designed to position the site at the top of search results on relevant keywords.

The first component of the strategy is to increase traffic on the CUISINES BERNOLLIN website. By targeting specific keywords and using attractive text and visual ads, the campaign aims to attract a wider, more relevant audience.

The second component focuses on promotions and special offers, particularly on display models. Dedicated ads will highlight these opportunities, encouraging potential customers to visit the stores.

Finally, the third component focuses on the company’s catchment area. Thanks to precise geographic targeting, the Google Ads campaign aims to reach customers in the vicinity of points of sale, increasing the chances of in-store conversions.

With this global strategy that goes beyond simple traffic generation to focus on converting this traffic into concrete business opportunities, Eric brings significant added value to CUISINES BERNOLLIN.

The aim of this digital transformation was not only to modernize existing tools, but also to respond to the ambitious directive from the company’s CEO to achieve “zero Excel spreadsheets, zero paper”. Thanks to this overhaul, the company has been able to automate numerous processes, notably in the management of pre-sales flows, supplier orders and inventories. Not only has this modernization enabled us to meet our targets, it has also generated significant time savings for our sales and technical teams, while improving inter-departmental communication.

He has set up a system that allows designers to simply drag and drop the Winner Design-generated estimate in PDF format into a Pipedrive case. Once a new quotation is detected, the system designed by Boris comes into play: it automatically extracts the data from the PDF and integrates it into the Pipedrive CRM database, which is itself synchronized with the business application. This innovation eliminates the need to re-enter quotation data, saving considerable time and reducing the risk of errors. This system fits in perfectly with EXOCORP’s drive to maximize return on investment by automating low value-added tasks.

This application goes far beyond simple supplier order and inventory management.

At the click of a button, all the documents required during the sales and operational process can be generated, saving teams a considerable amount of time. The application also enables efficient scheduling of installation, removal and after-sales services, while taking into account the availability of installers. This feature is crucial for avoiding delays and maximizing customer satisfaction.

But that’s not all. The application also offers the possibility of checking in real time whether items are already in stock, thus promoting better stock rotation and cost optimization.

Finally, the application is designed to integrate seamlessly with another Pipedrive CRM used by CUISINANCE, another Group company. This integration ensures group-wide consistency and operational efficiency, in line with EXOCORP’s values of maximizing return on investment for its customers.

This integration enabled real-time synchronization of data between the two systems, eliminating redundant manual tasks. One of the most notable benefits was the significant time saved on creating orders in Sage. Thanks to this gateway, orders are now generated automatically, which has not only accelerated the sales cycle, but also reduced the risk of human error. This innovation fits in perfectly with EXOCORP’s global strategy of maximizing return on investment by automating and optimizing low value-added tasks.