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Drive to Store and Digitalisation: the double revolution in high-end kitchens CUISINES BERNOLLIN

Results

%

In-store visitors generated by the website

%

Time saved to focus on higher value-added tasks

%

Save time for internal communications

  1. Home
  2. Achievements & ROI
  3. Complete digital transformation for BERNOLLIN, the specialist in high-end kitchens

Expertise

5

Information system

5

CRM

5

Automation

5

Website

5

SEO

5

SEA

5

UX

The company and the challenge

CUISINES BERNOLLIN, a company specializing in top-of-the-range kitchens, had well-defined objectives: to increase the number of in-store visitors (drive to store) and modernize its information system. The CEO made it clear that digitalization was to lead to “zero Excel spreadsheets, zero paper”. The stakes were high, from improving pre-sales flow management to optimizing supplier orders and inventory management.

Strategy

To meet the “zero Excel spreadsheets, zero paper” requirement formulated by the head of CUISINES BERNOLLIN, EXOCORP developed a global digital transformation strategy. Michael and Boris worked together to orchestrate a complete overhaul of the information system, aimed at digitizing and optimizing the company’s internal processes. This modernization has improved the management of pre-sales flows, supplier orders and inventories, while facilitating communication between the various departments. At the same time, the website was redesigned to increase the number of in-store visitors.

Actions implemented

5

Website redesign and SEO and SEA strategy

5

Enhancing local referencing via Google My Business

5

Information system overhaul

5

Innovative integration between Winner Design and Pipedrive CRM

5

Creating a business application

5

Gateway between CRM and Sage

5

Responsive HTML email signature creation

Conclusion: a successful digital transformation aligned with ambitious objectives

The project carried out for CUISINES BERNOLLIN is a striking example of how a well-designed digital strategy can meet ambitious objectives. Thanks to the digital transformation orchestrated by EXOCORP, the company not only increased its number of in-store visitors, but also achieved its goal of “zero Excel spreadsheets, zero paper”. As a result, considerable time has been saved for sales staff, designers and technicians, and communication between the various departments has been greatly improved. This project perfectly illustrates EXOCORP’s commitment to maximizing return on investment for its customers, by aligning technological solutions with specific business and operational objectives.

“Thanks to EXOCORP, we not only modernized our online presence, but also optimized our internal processes. The return on investment was immediate.”

Arnaud Bernollin

Manager – CUISINES BERNOLLIN

Other achievements

BERNOLLIN

Drive to Store and Digitalization: the double revolution in high-end kitchens

 

ONLYKART

Sales optimization and online visibility: the challenge facing multi-activity leisure complexes

 

ACOPLAN

Become France’s leading mobile wall operator

 

ABAC

Digital transformation and added value: how to stand out in France’s industrial mechanics and microelectronics sectors

 

RECOM

Revolutionizing outsourced B2B sales prospecting

 

OSEYS

Developing a national franchise network