OSEYS: Digitizing the network of franchised business optimization consultants
Results
%
Franchisee conversion rate
%
Saves management time for franchisees
%
Organic website traffic
The company and the challenge
The aim was twofold: firstly, to improve operational efficiency internally, and secondly, to optimize relations with customers and franchisees. This multidisciplinary project was an opportunity for EXOCORP to demonstrate its global vision and commitment to return on investment, values we hold dear.
Strategy
To tackle this complex project, we adopted an integrated strategy that drew on the multidisciplinary expertise of our team at EXOCORP. We started with an in-depth analysis of OSEYS’ specific needs and challenges, and then developed a tailor-made action plan. This approach enabled us to target the key areas requiring intervention, from overhauling the information system to optimizing the customer and franchisee journey. Each action has been designed to align with the project’s overall objectives, ensuring coherent and effective implementation.
Actions implemented
Complete overhaul of the information system, with integration of Pipedrive CRM, to optimize customer and franchisee relations.
Website redesign with SEO acquisition strategy
Setting up a chatbot and writing scenarios
Creation of a Pipedrive email signature in HTML format in line with the website identity
Improved franchisee pathway with automated recruitment process
Implementation of a Marketing Automation process for franchisee recruitment and end-customer prospecting
Action on social networks to improve brand image and presence
Implementation of business management dashboards
Implementation of a CRM-integrated newsletter system (in progress)
Conclusion
After four years of close collaboration with OSEYS, the results speak for themselves and perfectly illustrate the effectiveness of our multidisciplinary approach at EXOCORP. We succeeded in increasing the conversion rate of our franchisees by 35%, which had a direct impact on the network’s profitability. What’s more, thanks to the automation of management processes, OSEYS has saved 40% of its franchisee management time, enabling the team to concentrate on higher value-added tasks. Finally, our SEO acquisition strategy boosted the website’s organic traffic by 20%, reinforcing the brand’s visibility and appeal.
These results demonstrate not only our expertise in various key digital areas, but also our commitment to return on investment for our customers. If you’re interested in similar results for your business, don’t hesitate to make an appointment with us to discuss how EXOCORP can help you achieve your goals.
Jean-Claude Grégoire
Co-Managing Director – OSEYS
Complete overhaul of the information system with integration of Pipedrive CRM to optimize customer and franchisee relations
Michaël, a Pipedrive CRM integration specialist at EXOCORP, was the project manager for this digital transformation for OSEYS.
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Faced with the challenge of modernizing OSEYS’ information system, Michaël orchestrated a complete overhaul, integrating Pipedrive CRM to centralize and optimize the management of relations with customers and franchisees. This strategic action has given OSEYS a powerful tool for tracking sales opportunities, managing tasks and automating numerous processes. The results are clear: significantly improved customer and franchisee relations, better visibility of performance and greater operational efficiency. This project is a concrete example of the commitment of Michaël and the EXOCORP team to generating a significant return on investment for our customers.
Website redesign with SEO acquisition strategy
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Florent has developed a robust SEO acquisition strategy that is now evolving to target localized searches in specific cities. For his part, Michael redesigned the website to make it more user-friendly and optimized for search engines. This synergy resulted in a 20% increase in organic traffic and a better position in search results, including for localized queries.
Setting up a chatbot and writing scenarios
Michael, with his expertise in web development and automation, also set up an intelligent chatbot on the OSEYS website.
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He didn’t stop at simply integrating the chatbot, but also wrote customized scenarios to optimize interaction with visitors. This chatbot has several key functions: it guides visitors according to their needs, enables appointments to be made with a consultant for more specific questions, and even offers the possibility of scheduling a meeting with a franchise manager for interested consultants. This action is in line with OSEYS’ desire to provide a fluid and efficient user experience, while freeing up valuable time for the in-house team.
Creating a Pipedrive email signature in HTML format
To guarantee a unified brand identity, Michael, a specialist in information systems and Pipedrive CRM integration, designed an HTML e-mail signature.
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This signature was specially conceived to be totally consistent with the design of the new OSEYS website, which he created himself, while being compatible with Pipedrive, thus reinforcing their visual identity in an integrated way. The signature integrates links to the website and social networks, as well as an appointment-setting link connected to the company’s calendar and CRM.
Improved franchisee pathway with automated recruitment process
Michael, with his expertise in marketing automation and information systems, took the reins of this project by organizing workshops with the OSEYS team.
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During these sessions, they mapped workflows using diagrams to identify opportunities for improvement. Thanks to this collaborative approach, the previously long and tedious franchisee recruitment process has been completely automated. This transformation reduced recruitment time by 50%, while significantly increasing the candidate conversion rate.
Implementation of a Marketing Automation process for franchisee recruitment and end-customer prospecting
Michael, with his mastery of marketing automation, has not only optimized franchisee recruitment, but also revolutionized end-customer prospecting at OSEYS.
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Other achievements
BERNOLLIN
ONLYKART
ACOPLAN
Become France’s leading mobile wall operator
ABAC
RECOM
OSEYS
Developing a national franchise network
