Profile

Eric KolmerschlagExpert SEA à StrasbourgMembre du collectif EXOCORP

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Eric Kolmerschlag, SEA expert, in Strasbourg

Based in Strasbourg, Eric has 7 years “expertise in Google Ads and over 15 years” experience in web marketing.

His passion for data and concrete results led him to specialize in SEA after a career in SEO. His aim: to help his customers earn more, and support them over the long term to achieve the best results.

More details

His training as an economist fueled his passion for data and tangible results, leading him to specialize in SEA after a career in SEO. Indeed, he found SEO less rewarding, as it often consisted of “selling curves” without being able to precisely measure return on investment. SEA, on the other hand, allows him to concretely see the impact of his work and to see his clients “earn more”. His main objective is to help his customers prosper by supporting them over the long term to achieve the best results. This support translates into a relationship of trust and transparency, where Eric involves his customers every step of the way and doesn’t hesitate to invest himself fully in meeting their needs, even outside office hours if necessary.

Areas of expertise

5

Customized ATS strategy

From keyword selection to campaign optimization, Eric designs high-performance, ROI-focused and targeted SEA strategies.

5

Google Ads expertise

Mastery of all Google Ads levers: Search, Display, YouTube, Discover, Performance Max, etc.

5

Performance tracking and analysis

Set up precise tracking systems to measure campaign effectiveness and identify areas for improvement.

5

Landing page optimization

Creation of high-performance landing pages to maximize conversions and guarantee a consistent message from start to finish.

5

Support and advice

Eric’s approach is one of genuine accompaniment, involving the customer at every stage and clearly explaining the actions taken.

Contact me to double the performance of your Google Ads campaigns and generate more contacts while keeping acquisition costs under control.

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What I bring to your company

ROI-ist vision

Eric favors concrete, measurable actions, aiming for optimum return on investment for his customers.

Data-driven

Its expertise is based on in-depth analysis of data and statistics to make informed decisions and optimize campaign performance.

Collaboration and transparency

Eric makes a point of working closely with his customers, communicating transparently and involving them in every step of the process.

Team spirit

As a member of the EXOCORP collective, Eric works in synergy with other experts to propose coherent, global digital solutions.

“When you have a full nose, it’s like the hull, you can’t stop”.

Eric Kolmerschlag

Experience and references

Eric has worked with numerous companies, from local SMEs to major national and international groups, in a wide variety of sectors. In particular, he has contributed to the success of large-scale projects in collaboration with the other members of the EXOCORP collective.

Founder of CROKSEO agency

Since December 2021, Éric has been putting his expertise at the service of companies wishing to transform their website into a powerful sales lever. He works with executives, marketing and communications managers to maximize the digital potential of their platform. His approach is structured around two axes: increasing qualified traffic and improving conversion rates, so that every visitor becomes a business opportunity.

Éric offers a complete methodology, including :

Setting up Google Ads campaigns to appear at the top of results from the very first searches.
The deployment of SEO initiatives, aimed at attracting sustainable, free traffic via search engines.
Strategic use of Social Ads to capture a targeted audience through social networks.

This experience illustrates his role as a strategic advisor, guaranteeing companies measurable results and a strategy aligned with their business objectives.

Teaching web development and SEO at Strasbourg University

Since September 2020, Eric has been a part-time lecturer at the University of Strasbourg, where he teaches various subjects related to web development and SEO. He teaches courses in the Licence Pro Web Development, Communication and Learning program, introducing students to the basics of SEO. He also teaches introduction to Full Stack web development as part of a DU program at the Institut National Supérieur du Professorat et de l’Éducation in Strasbourg. Since 2021, he has also been working at the IUT in Haguenau, where he teaches introduction and initiation to AES as part of the DUT Métiers du Multimédia et de l’Internet. This experience enables him to share his practical and theoretical skills with students, while keeping abreast of developments in the digital sector.

Head of SEO/SEA

As Head of SEO/SEA for e-connect, Éric was in charge of SEO and sponsored links to optimize campaigns for renowned institutional sites in Luxembourg, such as the Grand Duchy Tourist Office and the City of Luxembourg. He also contributed to continuing education at Luxembourg Lifelong Learning, the tourism office of the East Belgium canton. Some of his assignments continued as a freelance provider.
This experience enabled him to acquire in-depth skills in SEO and SEA strategy, digital campaign management, data analysis and ongoing performance optimization. It also strengthened her ability to coordinate and manage projects in an international context.

Pullseo Project Manager

At Pullseo, Éric held the position of Project Director from January 2011 to May 2016, a period of 5 years and 5 months. He was based in Strasbourg, France.
As Project Director, Éric was in charge of the strategy, implementation and follow-up of webmarketing projects for the agency’s clients. His main responsibilities included:

Project management: creation and deployment of digital marketing strategies for over 75 customers
Operational project management: 25% reduction in Adwords acquisition costs, +200% Facebook fans, 100 visits/month for a price comparison, +30% conversion on a registration form, x10 traffic to the agency’s website
Team management

The Pullseo agency specializes in acquiring traffic and generating sales for its customers via webmarketing solutions.

Website and SEO project manager at ABW - Advanced Business Ware

Between January 2007 and December 2010, a period of 4 years, Éric held the position of Website and SEO Project Manager at ABW – Advanced Business Ware, based in Mertzwiller.
His main responsibilities were managing the end-to-end process of creating websites on the “in-house” CMS based on Lotus Notes/Designer/Domino technology, as well as implementing SEO and PPC strategies for customers (mainly Tryba Group brands).
This experience has enabled Éric to acquire solid skills in web project management, content management system administration, and SEO and SEM strategy to optimize the online visibility of his customers’ sites.

Case studies and flagship projects

Strategic overhaul of RECOM’s information system and optimization of the customer journey.

As part of the complete overhaul of RECOM’s information system, I took charge of assessing the company’s specific needs to optimize both its sales performance and productivity. I implemented an integrated suite of tools, including an adapted CRM and automated prospecting solutions.

I also initiated and led several workshops to develop a Customer Experience Map, which enabled me to analyze in detail the customer journey from first interaction to final purchase, identifying key touch points and potential obstacles.

For the website redesign, I integrated an SEO and SEA strategy and took care of the marketing copywriting of the content, ensuring that it accurately reflected RECOM’s unique and dynamic identity. I also supervised the graphic redesign of the site, ensuring that it combined modernity and professionalism.

In addition, I automated the generation of sales proposals and contracts with electronic signature, which cut customer response time in half. I also implemented a system that automatically retrieves data from the CRM to generate daily reports, in line with the company’s new corporate identity, reinforcing RECOM’s brand image while freeing up valuable time for other strategic activities.

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Complete redesign and CRM integration for ONLYKART: A successful digital transformation project.

I orchestrated a complete overhaul of the information system, integrating modern enhancements such as Pipedrive CRM to optimize the automation of low value-added tasks. I also redesigned their website to improve both functionality and aesthetics, while fine-tuning our SEO and SEA approach. In addition, I reviewed their marketing materials, updating their seminar brochure and sales proposals with a new visual identity and electronic signature options, all integrated with the CRM. These improvements consolidated ONLYKART’s brand identity and boosted their return on investment.

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Digital transformation at ACOPLAN: a new era of performance and customer interaction.

I led the digital transformation at ACOPLAN, orchestrating a global overhaul of the information system and integrating Pipedrive CRM to centralize customer interactions, which improved visibility and sales performance. I also redesigned the website to better reflect the versatility and technicality of the products. In addition, I automated the online quotation request, enabling immediate responses 24/7, thus increasing customer satisfaction and sales efficiency. These initiatives have radically transformed the way the company communicates and interacts with its customers.

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Eric’s contribution to EXOCORP

As a member of the EXOCORP collective, Eric was actively involved in developing the group’s online presence. In particular, he contributed to the creation of the new website, using his expertise to create an attractive, high-performance platform. In addition, he implemented an effective SEA strategy for the site, drawing on his in-depth knowledge of Google Ads and passion for data to optimize campaigns and generate conversions. Finally, Eric has also played a role in improving EXOCORP’s sales propositions, sharing his experience and skills to create more impactful and compelling offers. His collaborative approach and commitment to excellence have enabled EXOCORP to strengthen its position as a leader in digital transformation consulting.

Synergies between Eric Kolmerschlag and the other members of the Collectif.

EXOCORP’s strength lies in the diversity and complementarity of its members, and Eric Kolmerschlag is a shining example of this. By working closely with the other experts in the collective, he is able to integrate a variety of skills and perspectives that enrich each project. Here are a few concrete examples of these synergies:

Collaboration between Éric and Florent: an effective SEO-SEA synergy

Éric and Florent form a complementary duo when it comes to building high-performance acquisition strategies. While Florent excels in long-term SEO optimization, Éric integrates SEA as a quick-validation lever. Together, they use SEA campaigns to test and identify the most relevant and effective keywords. This data then enables Florent to deploy a solid SEO strategy, focusing on terms that generate qualified traffic and conversions. This iterative approach guarantees measurable results while optimizing the resources allocated to customers’ digital visibility.

Collaboration between Éric and Michael F: landing pages for conversion

Éric and Michael F combine their expertise to maximize the effectiveness of ATS campaigns through optimized landing pages. Eric defines the overall strategy, aligning campaign objectives with the needs of target users, while Michael designs the landing page, focusing on a fluid user experience and impactful copy. Working together, they analyze page performance and iterate to continually improve conversion rates, ensuring optimal ROI for customer campaigns.

Collaboration between Éric, Florent and developers: innovative applications for SEO

Éric, Florent and the developers of the EXOCORP collective work closely together to design innovative applications that revolutionize SEO practices. Éric brings a strategic vision, identifying business needs and market differentiation opportunities. Florent, with his expertise in SEO, guides the functional and technical priorities necessary for effective optimization. The developers transform these ideas into high-performance tools, such as advanced keyword analysis solutions or automated position tracking platforms. This synergy between strategy, SEO and technology guarantees measurable results and continuous innovation for our customers.

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Go for it!

Contact Eric Kolmerschlag to digitalize your business and improve your sales performance!

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