HeyGen: a revolutionary video tool for businesses

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In today’s digital world, video has become an essential marketing tool for companies of all sizes. However, creating quality video content can be costly and time-consuming, especially for VSEs and SMEs who don’t always have the necessary resources. That’s where HeyGen comes in, an AI-assisted video creation platform that simplifies and accelerates the video production process. In this article, we’ll explore how HeyGen can be a major asset for VSEs and SMEs, and how the EXOCORP collective can help you implement this innovative solution.


What is HeyGen?

HeyGen is a video creation platform that uses artificial intelligence to automate many aspects of video production. From avatar generation to voice synchronization, HeyGen offers a full range of features that enable even novices to create professional videos in no time.



Key features

  • Animated avatars: Create virtual characters to represent your brand.
  • AI voices: Choose from a variety of synthesized voices to narrate your video.
  • Predefined templates: Use scenario templates to speed up the creation process.
  • Multilingual: Support for over 40 languages, enabling global reach.

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Why is HeyGen ideal for small businesses?

Creating videos can be expensive, especially if you have to hire actors, narrators and camera crews. HeyGen eliminates these costs by automating these aspects, making it a highly cost-effective solution.

Use cases

HeyGen is extremely versatile and can be used in a variety of scenarios.

Revolutionizing email marketing with personalized videos

If you’re looking to give your e-mail marketing campaigns a boost, integrating personalized videos can be the key to success. With tools like HeyGen couplet to automation tools like Zapier, you can :

  • Build a solid mailing list: Target the right prospects to maximize the impact of your campaign.
  • Keep your list healthy: Clean up your list regularly to avoid inactive or irrelevant e-mail addresses.
  • Provide valuable content: Use the power of storytelling to engage your subscribers and inspire them to take action.

Adding personalized videos to your e-mails can not only increase open rates, but also improve conversions and customer loyalty. Don’t miss this opportunity to modernize your e-mail marketing campaigns and create a more engaging user experience.

Video explanation:

Reinvent your brand communication with AI-assisted video newsletters

If you’re struggling with disappointing open rates for your e-mail newsletters, it’s time to revolutionize your brand communication strategy with video newsletters. With tools like ChatGPT and HeyGen, you can easily turn your written content into engaging video scripts. Imagine the power of a newsletter that not only informs but also captivates your audience! With features like HeyGen’s Brandkit, you have the freedom to customize every element of your video to match your brand identity. By adopting this innovative approach, you’ll not only solve the problem of low open rates; you’ll also create a richer user experience that reinforces brand loyalty.

Video explanation:

Use for content marketing

HeyGen can be a valuable tool for content marketing teams. You can create promotional videos, product videos or even educational videos for your audience. With the help of our video experts at EXOCORP, the staging of your HeyGen avatar will be in perfect harmony with your company’s overall image.

Revolutionize your video strategy with artificial intelligence and EXOCORP

Don’t miss this opportunity to create engaging, professional videos in no time. Contact EXOCORP’s video experts today for a free consultation and find out how we can help you implement this innovative solution in your business.

Training and e-learning

HeyGen is also useful for creating training modules or educational videos. Whether you’re a company looking to train employees or an educator, this tool can help you create engaging content.

Sales videos

Create personalized sales videos to present your products or services in a more interactive way. HeyGen can help you create videos that convert more effectively.

Tutorials and user guides

Explainer videos are an excellent way of guiding your users through the various features of your product or service. HeyGen makes it easy to create these types of videos.

Welcome videos for new customers or new employees

If you’re looking to improve the user experience from the very first contact, personalized integration videos are a solution not to be overlooked. With platforms like HeyGen, you can :

  • Personalize the welcome: greet your new users by name, creating a memorable first impression.
  • Clarify the core message: Use the heart of the video to clearly explain the features and benefits of your product or service.
  • End with an impactful call to action: Encourage users to take concrete action, such as signing up for a newsletter or trying out a feature.

The result? You create a more engaging user experience right from the start, which can translate into better retention, increased satisfaction and, ultimately, higher revenues. Don’t wait any longer to integrate personalized integration videos into your customer engagement strategy.

Videos for social networks

Create video content for your social networking campaigns. With HeyGen, you can easily adapt your videos for different formats and platforms.

Customer testimonial videos and reviews

If you’re looking to build trust and increase customer engagement, testimonial videos and product reviews are essential tools. With platforms like HeyGen, you can :

  • Create authentic testimonials: even if you or your customers are camera-shy, thanks to HeyGen’s talking avatar.
  • Define your target audience: so that your message has the greatest possible impact.
  • Use the art of visual storytelling: mastering A-roll and B-roll techniques for a richer narrative.

The impact? You build trust with your customers through authentic content, which translates into increased sales and brand loyalty. Don’t wait any longer to revolutionize your video content and experience the magic of HeyGen.

A-roll and B-roll techniques in videography

  • A-roll
    The A-roll is the main segment of your video, and generally serves as the backbone of your narrative. It contains the interviews, dialogues and other elements that carry the video’s main message. In other words, the A-roll is what the audience absolutely must see and hear to understand the video’s message.

Corporate use: Customer testimonials, expert interviews or product presentations can often form the A-roll in a corporate video.

  • B-roll
    The B-roll is the additional footage that completes and enriches the A-roll. It is used to illustrate what is said in the A-roll, add context, or simply to make the video more interesting and dynamic. B-roll can include cutaways, stock footage, graphics, or even sequences filmed specifically for the video in question.

Corporate use: Images of your product in action, shots of your team at work or graphs showing statistics can be used as B-rolls to support the points made in the A-roll.

  • Why is this important for companies?

The judicious use of A-roll and B-roll can greatly improve the quality of your corporate videos. A-roll lets you communicate your message clearly, while B-roll makes it more engaging and informative. This combination can help captivate your audience, reinforce the credibility of your message and, ultimately, achieve your marketing or communications objectives more effectively.

Here’s the video explanation:

Company videos

Whether for internal or external presentations, HeyGen can help you create professional corporate videos.

FAQ videos

Answer your customers’ or employees’ most frequently asked questions by creating a series of FAQ videos. It’s a more interactive way of providing information.

Videos for events

If you’re organizing an event, you can use HeyGen to create promotional or summary videos.

Storytelling videos

Tell the story of your company, product or service through videos created with HeyGen. Storytelling is a powerful technique for engaging your audience.

Videos for customer support

Create videos that help solve common problems your customers may encounter. This can reduce the load on your customer support team and improve the user experience.

Web video advertising

If you’re looking to captivate your audience in a saturated digital environment, it’s time to consider solutions like HeyGen for your video advertising needs. Thanks to artificial intelligence, these platforms considerably speed up the content creation process, while giving you the flexibility to personalize your messages for different social media channels. This is a godsend, especially if you’re a small or medium-sized business with limited marketing resources. Imagine being able to convert a simple Amazon product page into a compelling video ad in just a few clicks! By adopting AI-assisted video ad creation tools, you’re not just following the trend; you’re positioning yourself as a leader in a constantly evolving market, maximizing your return on investment.

Here’s the video explanation:

At EXOCORP, our video experts ensure that the staging of your HeyGen avatar is consistent with your overall video communication, for a harmonious, professional user experience.

Each of these use cases can be adapted and customized to meet your company’s specific needs. With the help of HeyGen and the EXOCORP team, the possibilities are endless.

Curious about how artificial intelligence can transform your video communications?

Make an appointment now with our EXOCORP video experts for a personalized demonstration.

Limits to consider when using tools like HeyGen

Although HeyGen is a revolutionary tool, it has its limits, particularly in terms of personalization and human creativity. That’s where the video experts at EXOCORP come in. Our professionals bring an unrivalled human touch, ensuring that the staging of your HeyGen avatar is in perfect harmony with your company’s overall image. They are also able to createother video formats that complement those generated by HeyGen, ensuring consistency in your overall communication. Their expertise makes it possible to add elements of storytelling, branding and design that cannot be fully automated, ensuring that your video content not only has heart, but also soul.

Support from EXOCORP

The EXOCORP collective specializes in helping companies implement innovative digital solutions. Our video experts ensure that the artificial intelligence tools we implement for your company are consistent with your overall communication. In the case of videos using an avatar, for example, it’s important that the avatar’s staging respects the company’s overall image. What’s more, our experts can also produce other video formats to ensure consistency in your company’s overall communication.

HeyGen price list

Notes :

Free: Ideal for beginners who want to try out the platform.
Creator: Designed for individual content creators.
Business: Ideal for small and medium-sized businesses.
Enterprise: For large companies with specific needs.


HeyGen is an AI-assisted video creation solution that offers a host of features to facilitate and accelerate the video content creation process. Its affordability and profitability make it an ideal choice for VSEs and SMEs. With EXOCORP’s support, you can easily integrate this innovative solution into your digital strategy and create more value for your customers.

Frequently asked questions

What is HeyGen?

HeyGen is an artificial intelligence-assisted video creation platform. It enables companies to quickly create videos for a variety of needs, such as marketing, training and integration.


How can HeyGen help my company?

HeyGen offers a variety of features that can help your company create engaging and effective videos. Whether you need advertising videos, customer testimonials or integration videos, HeyGen has the tools to help.

How does EXOCORP support companies in using HeyGen?

EXOCORP offers specialized support for companies wishing to integrate HeyGen into their digital strategy. Their expertise makes it possible to add elements of storytelling, branding and design that cannot be fully automated, ensuring that video content not only has heart, but also soul.

What are HeyGen's price plans?

HeyGen offers several price plans, from a free option to corporate plans. Each plan offers a different set of features and limitations, allowing you to choose the one that best suits your needs.

Is HeyGen easy to use?

Yes, HeyGen is designed to be user-friendly and requires no video editing skills. Thanks to its intuitive interface, you can create videos in just a few minutes.

Can I integrate HeyGen with other tools?

Yes, HeyGen can be integrated with tools like Zapier to automate your marketing campaigns and improve workflow efficiency.

Can I integrate HeyGen with other tools?

Yes, HeyGen can be integrated with tools like Zapier to automate your marketing campaigns and improve workflow efficiency.

What makes HeyGen unique from other video creation tools?

HeyGen uses artificial intelligence to automate many aspects of video production, making it particularly useful for companies with limited resources. What’s more, it offers a full range of features that enable even novices to create professional videos quickly.

What are the advantages of using HeyGen for e-mail marketing?

HeyGen lets you create personalized videos that can be integrated into e-mail marketing campaigns. This can increase open rates, improve conversions and strengthen customer loyalty. The tool can also be coupled with automation tools such as Zapier to maximize efficiency.


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