[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]In today’s competitive world, brands are constantly looking for innovative ways to stand out from the crowd. Social networks are the birthplace of user communities, and for years brands have devoted a significant part of their digital strategy to nurturing these channels.<\/p>\n
Custom filters on Instagram represent a unique opportunity to increase visibility, engage audiences and create a strong brand identity. This article explores how your company can use these tools to enrich its customer experience and strengthen its online presence.[\/et_pb_text][et_pb_cta title=”Launch your first customized filter today!” button_url=”https:\/\/exocorp.pipedrive.com\/scheduler\/6mKYrJTq\/rendez-vous-30-min” button_text=”Make an appointment” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”#DEE3E6″ background_image=”https:\/\/exo-corp.com\/wp-content\/uploads\/2022\/10\/social-media-consultant-04.png” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_border_color=”#000000″ button_font=”Inter|700|||on|||RGBA(255,255,255,0)|” button_custom_padding=”12px|35px|12px|35px|true|true” custom_margin=”90px||90px||true|false” custom_margin_tablet=”” custom_margin_phone=”20px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”” custom_padding_phone=”|15px||15px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” border_color_all=”#DEE3E6″ box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_cta][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Custom filters are an effective way of increasing your brand’s visibility. Every user who applies your filter to their publication becomes an ambassador for your brand, spreading your image to a wider audience.<\/p>\n
Filters encourage the organic distribution of your content. They work as a form of viral advertising, extending your company’s reach without additional advertising costs.<\/p>\n
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Filters offer a unique and engaging form of interaction. They can transform the way users perceive and interact with your brand, making the experience both memorable and shareable.<\/p>\n
By incorporating interactive filters, you can increase the amount of time users spend with your content, improving engagement rates and strengthening customer relationships.
It’s also a very significant parameter for the social network’s algorithms, and therefore a lever for getting better exposure for your other content.<\/p>\n
[\/et_pb_text][et_pb_cta title=”Transform customer engagement with our creative solutions!” button_url=”https:\/\/exocorp.pipedrive.com\/scheduler\/6mKYrJTq\/rendez-vous-30-min” button_text=”Make an appointment” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”#DEE3E6″ background_image=”https:\/\/exo-corp.com\/wp-content\/uploads\/2022\/10\/social-media-consultant-04.png” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_border_color=”#000000″ button_font=”Inter|700|||on|||RGBA(255,255,255,0)|” button_custom_padding=”12px|35px|12px|35px|true|true” custom_margin=”90px||90px||true|false” custom_margin_tablet=”” custom_margin_phone=”20px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”” custom_padding_phone=”|15px||15px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” border_color_all=”#DEE3E6″ box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_cta][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Custom filters enable your company to create bespoke experiences that reflect your brand and speak directly to your target audience.<\/p>\n
Offering a personalized experience helps build a stronger, more personal relationship with your customers, encouraging loyalty and referrals.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Filters encourage users to create and share content related to your business, increasing visibility and providing authentic, engaging content. This is an important dimension of a good UGC strategy.<\/p>\n
User-generated content can dramatically extend your brand’s reach, reaching new audiences and boosting your brand’s credibility.<\/p>\n
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Filters can be tailored to promote specific events, product launches or campaigns, increasing relevance and engagement around these initiatives.<\/p>\n
By linking filters to key events or moments, you create a shared experience that reinforces the sense of belonging and commitment to your brand.<\/p>\n
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By collaborating with influencers or other companies to create filters, you can access new audiences and strengthen your company’s position in the market.<\/p>\n
Partnerships and collaborations can greatly extend your reach and attract new potential customers interested in what your company has to offer.<\/p>\n
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By adopting customized filters, your company demonstrates its commitment to innovation and creativity, two qualities highly valued in the modern commercial landscape.<\/p>\n
Using filters shows that your company is on the cutting edge of digital trends, ready to embrace new ways of connecting and engaging with its audience.<\/p>\n
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Analyzing interactions with your filters can provide valuable insights into your audience, helping you to better understand and serve your customers.<\/p>\n
By leveraging this data, your company can fine-tune its marketing strategy to better target and engage its audience, improving business results.<\/p>\n
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Adopting custom filters on Instagram can transform your brand’s engagement with its audience. It’s also about showcasing innovative communication that positions the company in the marketplace. <\/p>\n
By leveraging these tools, you can create a memorable, personalized experience for your customers, increase your visibility and reinforce your brand. <\/p>\n
Now is the time to dive into this new era of digital marketing and watch your business flourish.[\/et_pb_text][et_pb_cta title=”Join our newsletter for more marketing tips!” button_url=”https:\/\/exocorp.pipedrive.com\/scheduler\/6mKYrJTq\/rendez-vous-30-min” button_text=”Make an appointment” _builder_version=”4.23.1″ _module_preset=”default” header_font=”|700|||||||” header_text_color=”#000000″ body_text_color=”#000000″ background_color=”#DEE3E6″ background_image=”https:\/\/exo-corp.com\/wp-content\/uploads\/2022\/10\/social-media-consultant-04.png” custom_button=”on” button_text_size=”16px” button_text_color=”#FFFFFF” button_bg_color=”#000000″ button_border_color=”#000000″ button_font=”Inter|700|||on|||RGBA(255,255,255,0)|” button_custom_padding=”12px|35px|12px|35px|true|true” custom_margin=”90px||90px||true|false” custom_margin_tablet=”” custom_margin_phone=”20px||40px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”|30px||30px|false|true” custom_padding_tablet=”” custom_padding_phone=”|15px||15px|false|true” custom_padding_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”22px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”” body_font_size_last_edited=”on|phone” body_line_height_tablet=”” body_line_height_phone=”1.2em” body_line_height_last_edited=”on|phone” button_text_size_tablet=”” button_text_size_phone=”14px” button_text_size_last_edited=”on|phone” border_radii=”on|15px|15px|15px|15px” border_color_all=”#DEE3E6″ box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.22.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ _module_preset=”90865f4d-2cce-42a7-b40e-d3fbad25605a” text_font=”Inter|700|||||||” text_text_color=”#000000″ text_font_size=”30px” text_line_height=”1em” header_2_font=”Inter|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”40px” header_2_line_height=”1.2em” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|tablet” custom_margin=”||40px||false|false” text_font_size_tablet=”30px” text_font_size_phone=”30px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”1em” text_line_height_phone=”1em” text_line_height_last_edited=”on|tablet” header_2_font_size_tablet=”32px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.4em” header_2_line_height_phone=”1.6em” header_2_line_height_last_edited=”on|tablet” global_colors_info=”{%22gcid-d9c09dce-be79-4616-8283-fcaa1d6f5cc3%22:%91%93}”]<\/p>\n
Frequently asked questions<\/p>\n
[\/et_pb_text][et_pb_accordion open_toggle_background_color=”RGBA(255,255,255,0)” closed_toggle_background_color=”RGBA(255,255,255,0)” icon_color=”#FFFFFF” use_icon_font_size=”on” icon_font_size=”30px” icon_font_size_tablet=”30px” icon_font_size_phone=”24px” icon_font_size_last_edited=”on|phone” admin_label=”OContents V5 – Olena – Accordion” _builder_version=”4.23.1″ _module_preset=”default” toggle_text_color=”#000000″ toggle_level=”h2″ toggle_font=”Inter|700|||||||” toggle_font_size=”18px” toggle_line_height=”1.2em” body_font=”Inter||||||||” body_text_color=”#000000″ body_line_height=”165%” body_link_font=”|700|||on|||#000000|” body_link_text_color=”#000000″ custom_margin=”-30px||0px||false|false” custom_margin_tablet=”-30px||0px||false|false” custom_margin_phone=”0px||0px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px|0px|40px|0px|false|false” toggle_font_size_tablet=”20px” toggle_font_size_phone=”20px” toggle_font_size_last_edited=”on|desktop” custom_css_toggle=”padding:0 !important;||margin: 0 !important;” custom_css_toggle_title=”padding: 35px 45px 35px 0 !important;” custom_css_toggle_icon=” content: %22L%22 !important;|| background-color: #000;|| display: block !important;|| transition: 0.3s;|| right: 0 !important;|||| border-radius: 50%;|| padding: 5px 7px 6px 4px;|| transform: translate(0, -50%) rotate(0deg);|| margin-top: 0;” custom_css_toggle_content=”font-weight: 400;” border_width_all=”0px” border_width_bottom=”1px” border_color_bottom=”#000000″ global_colors_info=”{}”][et_pb_accordion_item title=”How do I create a custom filter for my business on Instagram?” open=”on” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”]To create a custom filter, you’ll need to use Instagram’s Spark AR Studio software. It can be used to create augmented reality effects. Once you’ve designed and tested your filter, you’ll need to submit it to Instagram for approval. It’s also a good idea to familiarize yourself with Instagram’s filter guidelines to make sure your creation complies with the platform’s standards.[\/et_pb_accordion_item][et_pb_accordion_item title=”What impact do filters really have on user engagement with my company?” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]Filters can significantly increase user engagement. They encourage users to interact with your content in fun and innovative ways, which can increase the time spent on your content, as well as the frequency of interactions. What’s more, when they share photos or videos using your filter, it increases your company’s visibility to a wider audience.[\/et_pb_accordion_item][et_pb_accordion_item title=”Can we measure the success of a customized filter for our company?” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]Yes, you can measure the success of your custom filter using the analytics provided by Instagram. This includes the number of times the filter has been viewed, used and shared. This data can help you understand how your filter is received by the community and how to improve it for future creations.[\/et_pb_accordion_item][et_pb_accordion_item title=”How can filters enhance my company's identity and visibility?” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]Custom filters can reinforce your corporate identity by providing a unique and memorable brand experience. They can reflect your company’s style, values and ethos, while increasing your brand’s visibility. When users share their content with your filter, they extend your brand’s reach to their own network, functioning as a form of viral advertising.[\/et_pb_accordion_item][et_pb_accordion_item title=”What are the best examples of successful customized filters?” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}” open=”off”]Many companies have had notable success with their customized filters. For example, cosmetics brand “Benefit” created a filter that allowed users to virtually try on different eyebrow styles, while “Pepsi” launched an augmented reality filter for an advertising campaign that was widely shared. These examples demonstrate how filters can be used creatively to engage users and promote the brand.[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
In today’s competitive world, brands are constantly looking for innovative ways to stand out from the crowd. Social networks are the birthplace of user communities, and for years brands have devoted a significant part of their digital strategy to nurturing these channels. Custom filters on Instagram represent a unique opportunity to increase visibility, engage audiences […]<\/p>\n","protected":false},"author":6,"featured_media":1091174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","rank_math_title":"Increase your company's visibility with Instagram filters - Complete Guide","rank_math_description":"Discover how custom filters on Instagram can increase your visibility and engage your audience. Learn how to create unique experiences with our comprehensive guide.\n","rank_math_focus_keyword":"Instagram filters for businesses","footnotes":""},"categories":[41,40],"tags":[],"class_list":["post-1091442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2d-3d-experience","category-e-reputation-en"],"_links":{"self":[{"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/posts\/1091442","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/comments?post=1091442"}],"version-history":[{"count":0,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/posts\/1091442\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/media\/1091174"}],"wp:attachment":[{"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/media?parent=1091442"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/categories?post=1091442"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exo-corp.com\/en\/wp-json\/wp\/v2\/tags?post=1091442"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}